Enhance buyer interaction across all touchpoints

Increasing customer conversions and agent productivity for an Insurance company

Company:

Among the world's leading insurers, it is present in 50 countries across the world.

Objective:

A relatively new entrant into life insurance, the company wanted to implement a mobile-based lead management system for their 3000+ insurance agent sales force based across different regions of India

Solution:

• Leveraged Royce as the Sales Force Automation (SFA) platform
• The application enabled the insurance agents to capture every stage and follow up with prospects for coverage
• The dashboards and reports were able to indicate metrics, which enabled the managers to advise their agents at appropriate stages
• Unique reports like the Tarot Card, which captured the number of leads for upcoming month with the potential and tracking them regularly, meant that the agents were following a planned course
• Another report, called Energy Meter, was published daily per agent allowing seniors to track and analyze peak days along with lag days
• The managers were able to identify agents who would meet the targets and help consolidate on gains as well those who were consistently struggling, giving them inputs or taking firm decisions about them

Result:

• Effective lead management and increased conversion of leads into opportunities and customers
• The company was able to achieve the targets in the agency business
• High performers were retained, thereby improving employee productivity